See the Whole Picture.
The 14 best photos shared by U.S. Department of the Interior in 2013 - PHOTOS: http://abcn.ws/1fZ9a6w
The caretakers of some of the world’s most majestic places and America’s most hallowed grounds, the U.S. Dept. of the Interior is also responsible for making those places as accessible to people as possible.
In the digital age, social media has become a strategically powerful tool to share images of these places with those who are usually far away, but want to remain connected to the places they love, according to Interior Director of Digital Strategy Tim Fullerton.
“We’ve found that our most powerful asset in promoting America’s public lands through social media is the use of breathtaking imagery,” Fullerton said. “Photos of America’s National Parks, Wildlife Refuges and other public lands are perfect sharing material for social media.”
Fullerton says people connect with the photos shared by @Interior – “whether they are reminded of a previous visit or are simply blown away by their sheer beauty, our photos are shared more than any other content we post.”
The strategy has triggered a 175 percent, or 80,000+, follower increase for @Interior in 2013 alone. Fullerton also credits the account with helping the Interior’s website grow to 4 million unique visitors – up 1.3 million from 2012.
“We’ve listened to the public.”
—@MicahGrimes

The 14 best photos shared by U.S. Department of the Interior in 2013 - PHOTOS: http://abcn.ws/1fZ9a6w

The caretakers of some of the world’s most majestic places and America’s most hallowed grounds, the U.S. Dept. of the Interior is also responsible for making those places as accessible to people as possible.

In the digital age, social media has become a strategically powerful tool to share images of these places with those who are usually far away, but want to remain connected to the places they love, according to Interior Director of Digital Strategy Tim Fullerton.

“We’ve found that our most powerful asset in promoting America’s public lands through social media is the use of breathtaking imagery,” Fullerton said. “Photos of America’s National Parks, Wildlife Refuges and other public lands are perfect sharing material for social media.”

Fullerton says people connect with the photos shared by @Interior – “whether they are reminded of a previous visit or are simply blown away by their sheer beauty, our photos are shared more than any other content we post.”

The strategy has triggered a 175 percent, or 80,000+, follower increase for @Interior in 2013 alone. Fullerton also credits the account with helping the Interior’s website grow to 4 million unique visitors – up 1.3 million from 2012.

“We’ve listened to the public.”

@MicahGrimes

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